Why Isn’t White Castle A Fast-Food Giant?

Chia sẻ
  • Xuất bản 16 Th11, 2019
  • White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
    » Subscribe to CNBC: cnb.cx/SubscribeCNBC
    » Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
    » Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
    About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
    Connect with CNBC News Online
    Get the latest news: www.cnbc.com/
    Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
    Follow CNBC News on Facebook: cnb.cx/LikeCNBC
    Follow CNBC News on Twitter: cnb.cx/FollowCNBC
    Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
    Why Isn’t White Castle A Fast-Food Giant?

NHẬN XÉT • 4 654

  • Elle Bee
    Elle Bee 43 phút trước

    *Reads title* "Why Isn’t White Castle A Fast-Food Giant?"
    *Thinks* Man, Kal Penn sure looks tasty, I mean, Yay, White Castle! 😂

  • Helifano Dobezanozi
    Helifano Dobezanozi 44 phút trước

    It didn't spread because unless you grew up eating it, it tastes like sh*t! Nostalgia can go a long way!

  • getliquified
    getliquified Giờ trước

    White Castle is so good!

  • the eye in the sky
    the eye in the sky 3 giờ trước

    Word has it that if you want to go to the bathroom and clean out your stomach! Eat white castle hamburgers.😂😂😂😂😂

  • 2prize
    2prize 5 giờ trước

    please come to brazil

  • amartinjoe
    amartinjoe 7 giờ trước

    we have them at Wal-Mart here in Canada - frozen food section of course - and goddamn! they're delicious.

  • Ashley Patterson
    Ashley Patterson 11 giờ trước

    Lol whites only burger....

  • victoria b
    victoria b 17 giờ trước

    Yooo that's crazy. Everytime my family got white castle as a kid we ate it late at night. Never during the day

  • Mario Chalmers
    Mario Chalmers 20 giờ trước

    Family owned. That’s why. Keep it tight baby 👶🏽

  • bobwatters
    bobwatters 22 giờ trước

    Wow White Castle went from $1.3M to $1.5M sales per store in NINE YEARS, that is quality management! They managed to be outpaced by inflation, genius! That whole family management team should give them selves a ton of raises based on their targets of net zero growth, this is a world class team right here! CNBC is once again proving they are dumb as hell for promoting this story as if it's a success, this company is a disaster.

  • Justin White
    Justin White 23 giờ trước

    White Castle is gross lol. Especially the grocery store sliders

  • Luis Ventura
    Luis Ventura Ngày trước

    Lady we have one in Houston.

  • Blaine W
    Blaine W Ngày trước +1

    When you live in Oklahoma and their are no white castles so you buy some frozen sliders from your grocery store and eat them while watching this

  • Demarcus Q
    Demarcus Q Ngày trước

    You know they gotta be the humblest in the game

  • Boggob
    Boggob Ngày trước

    *"Jalapeno sliders and onion rings... Mhmmm, I'll be right back"*

  • Damian Quintanilla
    Damian Quintanilla Ngày trước +1

    Nah I’m from Michigan there’s a white everywhere

  • Brandon Cooper
    Brandon Cooper Ngày trước

    I’m from north jersey , we ate here every weekend after the skating rink on Saturdays, good ole days,

  • Kain R Heinlein
    Kain R Heinlein Ngày trước

    Sorry but the first McDonald's was in San Bernardino (the fast food capital of the world) in the 40s.

  • RyanMartinDrums
    RyanMartinDrums Ngày trước

    One word.... ONIONS!

  • Annie Kautz
    Annie Kautz Ngày trước

    Opening one in Las Vegas was a dream come true for those in the West Coast!

  • Bongo Cat
    Bongo Cat Ngày trước +3

    i dont think you guys know what the
    MIDWEST is

  • Bongo Cat
    Bongo Cat Ngày trước +1

    i always pronounce it
    not INtegral
    ;( have i been wrong this whole time?

  • polong99
    polong99 Ngày trước

    LOL the staffs in the outlet where they interview the CEO must be superbly acting being busy AF

  • OsamaBinGlockin
    OsamaBinGlockin Ngày trước

    The guy at 9:20 has such a rapey vibe

  • javier salazar
    javier salazar Ngày trước

    9:19 wtf that map ??

  • PGT Beauregard
    PGT Beauregard Ngày trước

    White Castle had been an institution years before McDonald's, but their locations lacked a drive-thru. McDonald's did a great job of promotion, development, securing investors, and designing stores(playgrounds, drive-thru's). Together with superior product development(forget about Ray Kroc's Hulaburger) and you have a recipe for great success(McDonald's) or stagnation (White Castle). Pity, as I miss the simplicity and purity of the White Castle brand.

  • FixItCar
    FixItCar 2 ngày trước

    Because it's disgusting!!

  • G_R_ I_M_
    G_R_ I_M_ 2 ngày trước

    💩 The belly bombin' baby boomers 💩

  • Jerzey Boy1995
    Jerzey Boy1995 2 ngày trước +1

    The Smallest fast food joint.
    In-n-out burger: Here's a plane ticket to come visit us.

  • Brandon Yu
    Brandon Yu 2 ngày trước

    “White Castle represented cleanliness” Have you seen the White Castles in Vegas???

  • CoolStuff Unboxings
    CoolStuff Unboxings 2 ngày trước

    White castle is expensive, they have decent chicken sliders but when one costs over a $1 and I need like 6 or 7 of them. It just doesn't make sense then compared to other franchises like McDonalds

  • Khenty-imentiu
    Khenty-imentiu 2 ngày trước

    Because the word white is in it.
    If it was black castle.... It wouldn't work, never take or get blame and if you didn't eat there, you'd be racist.
    So the government world Step in and force everyone to eat there....

  • Michael Schlimmer
    Michael Schlimmer 2 ngày trước

    Found one once, and they were terrible

  • Mary Jane Cima
    Mary Jane Cima 2 ngày trước

    We need one in south jersey!!!!

  • Keifer
    Keifer 2 ngày trước

    We don't have white castle where I live when I went to St. Louis at 27 years old I had to try it and idk if I got unlucky or what but the one I went to was horrible.

  • alfred baxter
    alfred baxter 2 ngày trước

    We still have couple white castles in minnesota

  • Lil Zam
    Lil Zam 3 ngày trước

    White Castle is nasty don’t know how people like it

  • Stan Wolenski
    Stan Wolenski 3 ngày trước

    Buy them by the sack. For many years the price was 12 cents each, 8 for a buck with something left over. There were several different in Jersey, not all in the best if neighborhoods. In Texas I am only able to buy White Castle at our supermarket, good but not the same as hot off the grill.

  • Green Dash24
    Green Dash24 3 ngày trước +4

    There foods garbage, that’s why. Their burgers taste like some microwaved meat on a bun

    • Green Dash24
      Green Dash24 Ngày trước

      FaZe EXTRENE The best of the best is Fuddruckers. White Castle burgers don’t even LOOK appetizing 😷

    • FaZe EXTRENE
      FaZe EXTRENE 2 ngày trước


  • Renee Larson-Endsley
    Renee Larson-Endsley 3 ngày trước +1

    Because you’ll see why after you use the restroom 5 minutes later. 🤣

    • Elle Bee
      Elle Bee 31 phút trước

      That can't be enough by itself; Bojangles is like pressuring washing your insides with Drano and they've still got a ton of locations 😂😂🤣

  • Wayne Merryman
    Wayne Merryman 3 ngày trước

    Nastiest semblance of a hamburger ever. The last 1 I attempted to eat was a soggy mess. My dog even walked away from it.

  • Abigail Vazquez
    Abigail Vazquez 3 ngày trước

    i used to love white castle! i used to have near me but i think it closed or moved to another location. wish i could have some!!

  • It is what It is
    It is what It is 3 ngày trước

    Now at Disney soon

  • Tony Potato
    Tony Potato 3 ngày trước +3

    Tried White Castle for the first time, ordered 3 "burgers", ate one and gave the rest to the homeless dude hanging out in the store. Holy hell these burgers are god awful.

  • Coin Horder
    Coin Horder 3 ngày trước

    Mc Donalds and Burger King is not that great and not as good as they used to be. There need to be more White Castles and Jack in a Box

    CHUUMPASS 3 ngày trước +1

    just when I thought I knew a good bit about American cuisine and fast food culture I come across this, never actually heard of White Castle before. will definitely like and try it as soon as I can once I make it back to America.
    greetings from germany.

  • Kung Pao Pizza
    Kung Pao Pizza 3 ngày trước

    *More importantly*
    Why is Burger King a fast food giant?

  • Kaikyouto
    Kaikyouto 3 ngày trước

    I remember eating at White Castle's in KL in the early nineties, square sliders were a revelation to me. I was really disappointed when they closed down their Malaysia restaurants.

  • Heather Bergstad
    Heather Bergstad 4 ngày trước

    Their in store burgers don't taste the same as fresh they are still very yummy it would take me a day and about $500 to drive to a store so I will keep buying the ones in the store it is much cheaper and still get the great burger.

  • John McMahon
    John McMahon 4 ngày trước

    Fast Food? You gotta be kidding, every White Castle restaurant is so slow to get your order. It shouldn't take so long to cook a small burger.

  • Losttouchjs
    Losttouchjs 4 ngày trước

    If you’re not going to expand in the United States then why would you expand overseas? 😂

  • enkadu007
    enkadu007 4 ngày trước

    Live near one, its meh

  • Hey Mister DJ
    Hey Mister DJ 4 ngày trước

    Because they don't franchise their restaurants out to mfs from India and Africa that's why!!

  • Zack Smith
    Zack Smith 4 ngày trước

    I drive over an hour to the Belleville location... please put one in Marion IL lmao

  • David Hampton
    David Hampton 4 ngày trước +1

    We’re about to have the worlds largest and the 1st in Florida White Castle down here in Orlando soon!!🤤🤤🤤

  • Jersey point guard
    Jersey point guard 4 ngày trước

    1st off if they franchised the restaurant instead of keeping it family owned it would have been HUGE! Way bigger than Burger King and McDonald's

  • gamer pro omg
    gamer pro omg 4 ngày trước

    White Castles all over the midwest except for the Hawkeye state.

  • Brian Maass
    Brian Maass 4 ngày trước +1

    It's because they are nasty tasting burgers and thank god not on the west coast.

  • bob lask
    bob lask 4 ngày trước


  • Mikey Lejan
    Mikey Lejan 4 ngày trước

    Cnbc is awesome with their company case study ! Why don't they make a store in California ?